"Making it happen"
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Targeted information very specific to the innovation; active pursuit of those who need the information
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Implementation: Active involvement of implementation teams that work at the intersection of practices, programs, systems, communities, & scientists
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Implementation teams are accountable for assuring use of innovations with fidelity and good outcomes
Based on Greenhalgh, Robert, MacFarlane, Bate, & Kyriakidou, 2004