"Helping it happen"

• Information that is more specifically oriented to those who need to/ might want to use it

• Active Promotion: Meetings, conferences, and training to provide more detailed information and some skill building and consultation on the process

• Recipients are accountable for making use of the information and training to the extent they can

Based on Greenhalgh, Robert, MacFarlane, Bate, & Kyriakidou, 2004